Our Story

Who We Are

Scruffy Roughie is a family‑built brand inspired by the belief that the scrappy, the brave, and the big‑hearted deserve to be celebrated. What started with one lovable four-legged, tail wagging troublemaker grew into a mission to honor courage, kindness, and the spirit of standing up for what matters.

What We Believe

We believe in good‑natured troublemaking — the kind that speaks up, pushes forward, and spreads kindness wherever it goes. Our designs capture that energy: bold, playful, and full of heart.

Our Call to Action

“Dare to be a troublemaker” isn’t just a slogan. It’s an invitation.
It’s for the risk‑takers, innovators, entrepreneurs, challengers, warriors, game‑changers, and leaders who refuse to sit still. We encourage everyone to be brave, be bold, and be an unstoppable force in whatever they pursue.

How We Give Back

We donate 50% of profit to childhood cancer research, veteran-centered charities, and dog‑rescue organizations, supporting kids, families, soldiers, and four‑legged friends who need it most. Giving back is woven into our brand from day one — because courage deserves company.

Join the Pack

We’re grateful to have you on this journey. When you wear Scruffy Roughie, you’re part of a pack that leads with courage and heart. In your daily life, we hope you choose to dare to be a troublemaker — the good kind, of course.